The mission of BlendBraid is built upon the art and cultural significance of braiding. Recognising braids as a symbol of strength and wisdom, the company aims to make high-quality, sustainable braid hair extensions accessible to all. This commitment is reflected in their efforts to cater to diverse needs and preferences, celebrating the cultural heritage of braiding as an art form.
Our values are built on a foundation of customer-centricity, transparency, sustainability, fair pricing, innovation, and education. The company places customers at the centre of all its activities, striving for a consistent and exceptional experience across all touchpoints. It upholds transparency in communications and business practices, and is committed to sustainability, aiming to use 100% compostable or recyclable packaging materials by 2025.
Fair pricing ensures accessibility without compromising quality. Innovation is key in meeting diverse styling needs, and the company also emphasises educating customers on maintaining their braid extensions effectively.