About us

About Us

The Journey

Braids is a journey that spans time, culture, and creativity. It can be traced back to the ancient African city of Himba in Namibia, 5000 years ago, where the Himba people first incorporated braiding into their identity.

Braids have now evolved to become a very important part of the beauty and fashion industry. It is an art form that requires incredible skill and boundless creativity.

The rising popularity of braids goes to show it is not just a styling option, but it is a means for self-expression. From social media, red carpets to street style, braids have now become a global symbol of self-expression, embraced by women all over the world.

Who We Are

BlendBraid is a Braid Hair Extensions company that was founded as the Innovative brand for women who wants the freedom to express themselves. Our focus at BlendBraid is to provide the highest quality braid hair extensions to women, especially those with textured or curly hair.

We understand that braid extensions are a popular hair styling option for people who either want a protective hair style or want to add length, volume, and texture to their natural hair. As a result, the demand for braid hair extensions is the desire for more colour options. This quest for more colour options is where we take up space - to create exciting colours that are bold, fun, and edgy.

BlendBraid extensions come in a dazzling array of colors and styles that have been curated to complement and enhance women’s unique personal style. Through constant innovation and the use of advanced technology, we aim to create a wide range of exciting colour blends and styles.

With our commitment to excellence and a deep passion for empowering women, we hope to help women feel beautiful, confident, and empowered every day using our premium hair extensions as tools of influence.

Our Mission

We are passionate about braiding hair extensions. For us, braids are more than just a hairstyle; they are a form of art that symbolizes strength and wisdom.

We believe that hair braiding should be used as a form of expression and that everyone should have access to high-quality and sustainable braid hair extensions.

Our mission is to provide our customers with a wide range of braid options that cater to their unique needs and preferences while also promoting the cultural significance of this art form.

“ We believe that braids have the power to empower and inspire, and we are dedicated to helping our customers feel confident and beautiful. ”

As a black-owned business, we are not just a business but a safe space for women dedicated to empowering and celebrating their beauty, uniqueness, and individuality.

Our Values

We aim to create a brand that uplifts and celebrates women, while also providing them with products that meet their specific hair needs. This forms the basis of which our core values are built on:

Customer Centricity:

Our customers mean everything to us, we therefore put them at the center of everything we do. From marketing and sales to product development and support, we prioritize customers’ needs and interests by providing unique and unmatched experiences through a creative omnichannel approach. Whether customers interact with our brand through our online store or social media, we strive to ensure a consistent and exceptional experience across all touch points.

Transparency:

Openness is our foundation. We believe in clear communication, honesty, sincerity in all our interactions, ensuring trust and understanding. We are open to change, and we explore new ways to grow the business through integrity and professionalism.

Sustainability and Eco-Friendly Products:

We prioritize sustainability and the environment. We are working to ensure that our products are environmentally friendly. We pledge to have all our packaging materials made of 100% compostable / recyclable materials by 2025. We are committed to minimizing our environmental impact and promoting sustainability.

Fair Pricing Points:

We are committed to providing fair and reasonable pricing, ensuring accessibility without compromising on quality. Our aim is to make our products accessible to everyone.

Innovation at its best:

Consumers have unique styling needs and preferences. With the use of innovation and technology, we intend to meet these needs by offering a wide range of colours, styles, and sizes. This ensures that they can find the perfect braid hair extensions that match their individual preferences and requirements.

Knowledge Is Power:

Knowledge is power, which is why we will provide our customers with educational resources to help them maintain their braid hair extensions effectively. These resources include tips on proper installation, washing, and styling, ensuring that they can take care of their extensions with confidence and ease.

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